Tata Play Fiber on Customer Experience Transformation

Prithwish Mukherjee explains how expertise in UI/UX, DevOps and mobile app development supports a customer-centric approach and scalable growth. He talks about optimizing the app interface, enabling seamless transactions and advancing the tech stack to meet evolving customer needs. Watch to see how a trusted technology partnership drives results.

About the Speaker

Prithwish Mukherjee

Prithwish Mukherjee brings extensive experience as a growth strategist across sales, marketing, and product management in telecom and financial services. He has led brand, digital, and go-to-market strategy, owned large P&Ls, and driven adoption of products at scale. His expertise spans customer lifecycle management, data-led retention, and building propositions that put the customer experience first.

Prithwish Mukherjee

Marketing Head & Senior Vice President, Tata Play Fiber